The Frame Edit

If you’ve ever purchased new glasses online or in a boutique, you might have been met with a surprise: they arrive with clear, plastic "demo"...

For 2026, the trend landscape has shifted away from fleeting micro-trends toward styles that feel more intentional, sculptural, and genuinely high-quality. We’re seeing a...

If you’re like most people, you probably associate sunglasses with beach days, summer road trips, and endless sunshine. But here at GGV, we're here...

Hey there! Let’s be real: buying a new pair of sunglasses should be fun, not frustrating. You’ve probably stood in front of a mirror...