The Frame Edit

Your curated guide to designer eyewear, style trends, and the frames shaping fashion now

We often talk about glasses as a necessity for seeing clearly, but anyone who has ever swapped a heavy pair of frames for something...

We have all been there. You find a cute, cheap pair of sunglasses at a boutique or a high-street shop, and they look great...

Welcome to a new year of vision and style. At GGV we have been keeping a close eye on the shifting tides of fashion...

Your face is the primary canvas of your personal identity. Long before you shake a hand or say hello, people are subconsciously processing your...

We have all been there. You have picked out the perfect outfit, your favorite watch is on your wrist, and your jewelry is catching...

We have all been there. You are staring at a pixelated version of yourself during a Monday morning meeting and wondering if your look...

When you are hunting for a new pair of frames, it is easy to get swept up in the big picture. You look at...

There is a specific feeling that comes with Friday evening. You swap the blazer for a denim jacket, the leather shoes for sneakers, and...

Walk into any optical shop or browse an online gallery, and you will see a sea of black and dark brown frames. There is...

If you’ve ever purchased new glasses online or in a boutique, you might have been met with a surprise: they arrive with clear, plastic "demo"...