The Frame Edit
Your curated guide to designer eyewear, style trends, and the frames shaping fashion now
The Art of Quiet Luxury: Why Minimalist Eyewear is Always in Style
Finding the right pair of glasses often feels like a balancing act. You want something that looks expensive and well-made, but you don't necessarily...
Finding Your Perfect Fit: How to Choose Frames for Narrow or Wide Faces
We have all been there before. You spot a stunning pair of sunglasses online, they arrive at your door, and the moment you put...
The 2026 Style Report: The Boldest Eyewear Trends You Will See Everywhere This Year
Welcome to a new year of vision and style. At GGV we have been keeping a close eye on the shifting tides of fashion...
Beyond Black and Tortoiseshell: How to Choose Frame Colors That Match Your Personal Energy
Choosing a new pair of glasses often starts with a practical question about fit or a quick look at a face shape guide. While...
