The Frame Edit
Your curated guide to designer eyewear, style trends, and the frames shaping fashion now
The 2026 Style Report: The Boldest Eyewear Trends You Will See Everywhere This Year
Welcome to a new year of vision and style. At GGV we have been keeping a close eye on the shifting tides of fashion...
The Psychology of the First Impression: What Your Frames Say Before You Speak
Your face is the primary canvas of your personal identity. Long before you shake a hand or say hello, people are subconsciously processing your...
The Art of the Mix: Matching Your Eyewear with Jewelry and Watches
We have all been there. You have picked out the perfect outfit, your favorite watch is on your wrist, and your jewelry is catching...
Screen Style: How the Right Eyewear Elevates Your Professional Presence on Video Calls
We have all been there. You are staring at a pixelated version of yourself during a Monday morning meeting and wondering if your look...
The Bridge Between Comfort and Style: Why Small Details Define Your Eyewear
When you are hunting for a new pair of frames, it is easy to get swept up in the big picture. You look at...
The Weekend Edit: Why Your Daily Frames Need a Saturday Sidekick
There is a specific feeling that comes with Friday evening. You swap the blazer for a denim jacket, the leather shoes for sneakers, and...
Beyond Tortoise: Navigating Color Theory to Complement Your Natural Skin Undertone
Walk into any optical shop or browse an online gallery, and you will see a sea of black and dark brown frames. There is...
Beyond Black and Tortoiseshell: How to Choose Frame Colors That Match Your Personal Energy
Choosing a new pair of glasses often starts with a practical question about fit or a quick look at a face shape guide. While...
Building a Capsule Eyewear Wardrobe: 3 Essential Pairs for Professionals
We all know the concept of a capsule wardrobe for clothing. It is that curated collection of high-quality essentials that mix and match effortlessly,...
The Frame is the Star: Why Your New Glasses Need Custom Lenses
If you’ve ever purchased new glasses online or in a boutique, you might have been met with a surprise: they arrive with clear, plastic "demo"...
