The Frame Edit
Your curated guide to designer eyewear, style trends, and the frames shaping fashion now
The 2026 Style Report: The Boldest Eyewear Trends You Will See Everywhere This Year
Welcome to a new year of vision and style. At GGV we have been keeping a close eye on the shifting tides of fashion...
The Psychology of the First Impression: What Your Frames Say Before You Speak
Your face is the primary canvas of your personal identity. Long before you shake a hand or say hello, people are subconsciously processing your...
The Art of the Mix: Matching Your Eyewear with Jewelry and Watches
We have all been there. You have picked out the perfect outfit, your favorite watch is on your wrist, and your jewelry is catching...
Screen Style: How the Right Eyewear Elevates Your Professional Presence on Video Calls
We have all been there. You are staring at a pixelated version of yourself during a Monday morning meeting and wondering if your look...
The Bridge Between Comfort and Style: Why Small Details Define Your Eyewear
When you are hunting for a new pair of frames, it is easy to get swept up in the big picture. You look at...
The Weekend Edit: Why Your Daily Frames Need a Saturday Sidekick
There is a specific feeling that comes with Friday evening. You swap the blazer for a denim jacket, the leather shoes for sneakers, and...
Beyond Tortoise: Navigating Color Theory to Complement Your Natural Skin Undertone
Walk into any optical shop or browse an online gallery, and you will see a sea of black and dark brown frames. There is...
Building a Capsule Eyewear Wardrobe: 3 Essential Pairs for Professionals
We all know the concept of a capsule wardrobe for clothing. It is that curated collection of high-quality essentials that mix and match effortlessly,...
The Style Forecast: Decoding the Biggest Eyewear Trends for 2026
For 2026, the trend landscape has shifted away from fleeting micro-trends toward styles that feel more intentional, sculptural, and genuinely high-quality. We’re seeing a...
The Winter Sun is Sneaky: Why Polarized Sunglasses are Non-Negotiable Year-Round
If you’re like most people, you probably associate sunglasses with beach days, summer road trips, and endless sunshine. But here at GGV, we're here...
